Hello, my name is 

Jimmy Santos

Lead Design | Apple TV

I'm a seasoned UX/UI/Visual Designer based in Culver City, CA. My journey in design has been dynamic and fulfilling, with significant experiences across various industries.

At Apple, I currently serve as a Lead AI/UX Designer, focusing on building internal tools for Apple TV. My responsibilities include designing user-centric solutions to enhance product functionality, developing engaging interfaces, and collaborating closely with business stakeholders and the production team to improve efficiency.

Prior to Apple, I worked with the United States Space Force as a Senior Product Designer for the Department of Defense. There, I played a crucial role in modernizing the Surefire tool, which assists CSpOC Operators in managing customer requests for RF Missions.

From leading product design efforts to revamping communication flows and enhancing user engagement, I've consistently strived to deliver exceptional experiences. I possess a diverse skill set ranging from product design and data visualization to FinTech and rapid prototyping. My proficiency in tools like Figma and my ability to adapt to evolving design trends have enabled me to drive innovation and enhance user experiences throughout my career.

When I'm not designing, you can often find me catching waves in Malibu, balancing on a slackline, Overlanding/off-roading in the California desert, making mix tracks for fun, and taking action photography.